"We Are (Vienna): How can urban interventions inspire discourse within a city?
Urban intervention can surely be an important tool in inspiring interaction
and reflection. Onorthodox believes that an essential step is the use of
media and content that will inherently generate reactions.
When scanning the now gentrifying Brunnenviertel neighborhood in Vienna, the
rich mixture of people is immediately apparent. Over the last two decades,
the quarter has become a genuine melting pot–home to an eclectic group of
inhabitants. Here, residents with Turkish, former-Yugoslavian, Eastern
European and Austrian roots live amongst each other.
Over a prominent, neighborhood square, two giant faces appear on an old
market office: one is a modern Muslim woman wearing a hijab, and the other is
a Viennese hipster, a symbol of the area’s newcomers. These massive
paste-up images–looking onto the milieu of people playing, resting,
sleeping, drinking or just passing by–are both a reflection of and a
tribute to the area’s diverse citizenry. For the very first time, the
heterogeneity of the area is portrayed. Despite their different origins,
styles, appearances or identities, these groups have established a special
symbiotic relationship. They all belong here and have the right to the city
and its public space."