There are parts of rural Italy where the act of existing is an arduous feat, where populations wither and fade. Moving to the cities or abroad has become the simplest alternative and, with the birth of new lifestyles, the loss of provincial communities seems inconsequential.
"Surviving the rural exodus" focuses on some of the most resourceful people contributing to the culture of Abruzzo, despite dwindling populations, natural disaster and global crises.
As Italian cities billed to do well from tourism scale back and shut-down, there’s something that the lure of the metropolis can never take away from the provincial village: the self-sufficient drive of a hardy community.
And whilst for many Abruzzo remains a completely unknown part of the world, if fully explored, it’s powerful and enriching culture teaches you how much effort and care there is behind that bottle of olive oil, or piece of fine cloth.
This project is to reinforce, give faith and unify all the craftsmen, traders and small business and preserve a culture which is handed down from many generations
I want to use Inside Out as a platform to bring awareness and, hopefully, shift the existing tourism of the region towards the villages, which often gets dazzled by the bright lights of the now-globalized big cities nearby.