Our western society considers old age almost as a failure after an active « productive » life. Our consumer culture treats people like objects, as they get old and needy they are « thrown away » or we say more politely « put away ». In order not to seen or be confronted by our own immortality we send people away from their homes to places where we don’t have to see them and other people will care for them.
This project aims to combat the loneliness and isolation of the elderly in nursing homes and to foster exchanges between different generations. To create a more compassionate society with kinder and healthier ways of caring for the elderly, within our villages and cities not hidden away behind nursing home doors. The ties built up during the project are a step towards creating a beneficial world where old age is considered a natural outcome to youth and a source of wisdom, where people of all ages gain from dialogue and exchange.
The project is also about reclaiming the public space which has been taken over by advertising. In contrast to the singularly young and photoshopped images which dominate our public space trying to sell us products that will make us look like these models. These large portraits offer a range of joyful, beautiful and sometimes wrinkled faces inviting people to consider the status quo and how each of us can participate in creating more respectful and beneficial models for living and aging.