• You’re not to think you are anything special.
• You're not to think you are good at anything
These are two of the decrees in the Law of Jante, a set of rules created by Danish-Norwegian author Aksel Sandemose in his novel A Fugitive Crosses His Tracks. In short, the laws criticize individual success and depict individuality negatively: you are not supposed to be different from others and you should never think that you are better than anyone else at anything. Even though these are not actual rules, one can still see traces of them in Scandinavian communities.
The Inside Out Project is a collective effort, but it is also about individuality and what makes each and every one of us unique. To combat the negative ideas of the Law of Jante and to promote individuality, we want our Inside Out project to create positivity and confidence. Therefore, all participants have chosen words or expressions which inspire them in some way. We hope that our portraits and words can have a positive influence on others and strengthen our community.
Become a Group Leader by organizing an Inside Out Action in your community. Gather 50 or more participants that stand behind a message you are passionate about and paste your portraits in your community.